Do
- Always use the wordmark in its original colour
- On a light OR dark background with sufficient contrast
- Minimum clear space: 1× the wordmark height on all sides
- Accent words only in Instrument Serif Italic
INSERT-PLAY GmbH
“We don’t just sell machines. We build systems that generate revenue.”
Role
Hardware · OEM
Holding
VERSIONBLUE
As of
September 2026
Contact
presse@versionblue.de
Logos
Please use the SVG format where possible – it scales without loss. Do not distort, recolour or rearrange the logos.
Further formats (JPG, EPS, PDF) and brand mark: insert-play.com/de/marke
About the brand
Hardware, OEM, in-house developments and cashless components. Sourcing from China, distribution in the DACH region and internationally. Four business units, six sourcing countries.
2021
Founded
4
Business units
6
Sourcing countries
OEM
In-house development
B2B
Sales
DACH+
Market
Colour palette
Gold
Primary · from the logo
#EDA803
Orange
Deep tone · from the logo
#D57101
Mint
Accent · from the logo
#5BFEDD
Tiefnavy
Ground · background
#001520
Schwarz
Wordmark “INSERT” · light background
#0A0A0A
Weiß
Wordmark “INSERT” · dark background
#FFFFFF
Toys Rot
INSERT-TOYS · primary
#C51C28
Toys Pink
INSERT-TOYS · accent
#F697A4
Typography
INSERT-PLAY
Hardware · OEM · Cashless · ArcadeManager
Do & Don't
Don't
- Do not distort, rotate or crop the wordmark
- Do not add shadows, outlines or 3D effects
- Do not place on busy backgrounds
- Do not use third-party fonts for the brand
Questions about this brand kit?
Write to us — we reply within two working days.
presse@versionblue.de